Yusuf outdoors under a tree, smiling at the camera — More behind this photo

The story

I’m Yusuf, a brand & product designer.

I got my start in design in 2019, creating my first logos during a design course, then spent several years on visual identities and advertising design. When I set out to learn programming I joined a bootcamp, ended up on its design team, and moved into digital product design from there.

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I founded Design Arabi

A community followed by more than 36,000 people, and a podcast where we talk with Arab designers about their journeys and experiences. It started as an Instagram account sharing the work of Arab designers. Today I work on it side by side with my client projects, and we are building it to be the home of Arab design, open to every designer.

How I got here

I started in brand identity and moved into digital product design, and each field changed how I work in the other: I design an identity thinking about how it will hold up on a small screen and inside a busy interface, and I design an interface understanding the brand behind it.

years: 6+
projects: 40+
sectors: 12+