Tarout Charity

Tarout Castle is the island's best known landmark, and the sea surrounds the island on every side. I designed the mark from these two.

The towers come from Tarout Castle and hold the society's roots and place. The waves come from the island's sea, and their rhythm stands for giving that never stops. Together they form one shield-like shape that reads from a distance and stays clear at the smallest sizes.

The name sits on two lines beside the mark at the same height, with a quarter of the mark's width between them. The logo has four approved versions: horizontal, stacked, the mark alone and the name alone.

A square with two opposite rounded corners, called the leaf in the guidelines. The pattern, the post tag, the icon container, the photo frame and the number card all come from it.

Navy and cream start every design. All text is set in Somar Sans, and Thmanyah Serif Display appears in only two places: the big number and the celebration word. Each type of post has its own coloured tag, and the icons share the weight of the mark.

Stationery, certificates, volunteer and membership cards, signage and roll-ups. Every piece has its measurements in the guidelines and is ready for print.

Post and story templates for every type of content, with the profile image, highlights, covers and email signature. The team changes the text, photo and number, and the layout stays fixed.

In seven seconds the castle rises from the horizon and the waves spread beneath it, then the mark moves into place and the name appears beside it.

Every rule in one file for the media team, designers and printers: logo, colour, type, elements, icons, photography and motion, print and platforms, plus a checklist before anything goes out.