Visual identity
Lariz
A complete visual identity for a lingerie and womenswear brand, from the logo to the packaging.
The idea
A flower that readsfrom every side.
Lariz is a lingerie and womenswear brand whose line is your elegant secret. I designed a flower whose petal repeats every 90 degrees, so it stays balanced from any side, and the petal itself became the unit of the pattern, so the identity shows on fabric and wrapping paper even without the logo.
The system
- Burgundy#850221
- Raspberry#D11957
- Blush#F5B6AF
- Sand#E2D6CA
- Cream#FEFAEF
Applications
- Client
- Lariz
- Sector
- Womenswear
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