Yusuf Alessa
Visual identity

Nazamah

A complete visual identity for a Saudi real estate company, from the mark to the brand guidelines.

The Nazamah mark carved in stone and lit in gold in a dark room

The idea

A house and the letter ن,in one mark.

Nazamah is a Saudi real estate company that buys land, divides it and builds on it. I designed a mark that joins the shape of a house with the first letter of its Arabic name, in geometric lines that suggest stability and luxury.

The Nazamah mark on its construction grid, with guides and anchor points

The system

  • Black#303233
  • Gold#DBAB5D
  • Navy#1A2D47
  • Grey#CFCFCF
Poppins · English typefaceNazamahReal Estate
Tajawal · Arabic typefaceنظامةالعقارية

Applications

A black presentation folder with the gold Nazamah mark, a pen and a key
The gold Nazamah stamp on white paper
The geometric Nazamah pattern in gold on black
The Nazamah logo in gold on a marble reception wall
A Nazamah invoice
Nazamah letterhead on a clipboard
Black Nazamah envelopes with a gold pattern
Three Nazamah posts: a real estate tip and two villas for sale
Client
Nazamah Real Estate Co.
Year
2025
Sector
Real estate
The Lariz logo on a woven label

Next project

Lariz

A visual identity for a womenswear brand

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