Yusuf Alessa
Visual identity

Sharq Tech

A complete visual identity for a Saudi technology company serving government and banks, from the mark to the brand guidelines.

The Sharq Tech logo in a company lobby

The idea

The letter S,in three layers.

Sharq Tech is a Saudi technology solutions company whose clients are government bodies and banks. They choose a technology partner on trust and security before anything else, so the identity had to say that at first glance.

01The mark

A solid structure,a fingerprint of its own.

I designed the mark from the letter S as a ribbon folding over itself in parallel layers along a rising path. The solid structure borrows the strength of institutions, the layers suggest protection and privacy, and the whole shape is a fingerprint that stands out among dozens of tech logos.

The Sharq Tech mark built from the letter S
The mark's layers and rising path

02The logo

Two languages,one mark.

The Arabic name sits above the English at the same width, with the mark beside them half a unit away. The logo comes in horizontal and stacked versions in Arabic and English, and the mark alone works as the profile image.

The Sharq Tech logo in Arabic and English
A version of the logo
Another version of the logo
The mark alone
The mark on another colour
The mark as a profile image
The Sharq Tech logo in Arabic and English
A version of the logo
Another version of the logo
The mark alone
The mark on another colour
The mark as a profile image

03The system

Navy for trust,teal for technology.

Midnight blue is the base and carries institutional weight, teal speaks of innovation, and lime is a rare accent that catches the eye. The pattern repeats the mark's path in columns like a secure flow of data, and abstract teal ribbons carry the same language into presentations and screens.

The colours: midnight blue, teal and lime
An abstract image of teal ribbons
The pattern built from the mark's path

04Applications

From the lobbyto the business card.

The reception wall and meeting-room glass, and the full stationery set: business cards, two envelope sizes, letterhead, presentation folder and notebook.

The logo on the reception wall
The logo on meeting-room glass
The full stationery set
The business cards
The letterhead
The envelope
The presentation folder
The notebook
The logo on the reception wall
The logo on meeting-room glass
The full stationery set
The business cards
The letterhead
The envelope
The presentation folder
The notebook

05Platforms

Posts that speakthe identity.

Post and story templates that pair Riyadh photography with the pattern and lime accents, so followers recognise the company before they read its name.

Sharq Tech posts
Sharq Tech stories
Sharq Tech posts
Sharq Tech stories
Client
Sharq Tech
Year
2026
Sector
Technology
Studio
Design Arabi
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