Beeep
An app that connects a stranded driver with the nearest help on the road, from research with drivers to the final interface.
The idea
Help nearby,at a hard moment.
When a car breaks down, drivers have no single platform that connects them with nearby help, and the worry grows on remote, poorly lit roads. Beeep pinpoints the driver's location and connects them with verified providers and people willing to help.
01The story
A moment everydriver knows.
We started from the moment itself: you're driving, the car suddenly breaks down, and no one is around to help. What do you do?
02The problem
No platform thatreaches nearby help.
A stranded driver turns to friends, towing companies or strangers, with no clear way through. So we designed an app around three services: on-spot repair, tire repair and car towing.
03Research
Interviews and a survey,before any screen.
We interviewed drivers who had broken down and ran a survey on breakdowns and roadside services. No participant had used an app to request help before, and long waits and hidden costs came up again and again.
04The users
Two personas,one need.
Alyaa, in her twenties, knows little about car problems. Talal, a seasoned driver in his fifties, wants a quick fix. Both want help that is clear, fast and affordable.
05Design
From the sitemapto the final interface.
We laid out the sitemap, then wireframes and an interactive prototype, then the element system, colours and the final interface.
- Field
- Roadside assistance
- Platform
- Mobile app
- Year
- 2023
- Role
- Design team lead, hands-on at every stage
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